The NBA Goes Corporate

The NBA season kicks off later this month, and in our humble opinion here at GoS, the league has never looked better. Great teams, young superstar players, budding dynasties (The LeBrons and OKC): life is good. On top of that, the NHL can’t get its s*#t together, so the NBA has even less competition in the sports market. The future looks bright.

So maybe this is why the NBA decided to recently announce it would be the first North America professional sports league to take the plunge and allow sponsors to advertise on jerseys next season. For now, the ad patches are going to be only 2.5 x 2.5 inches, but this is a very slippery slope. I’ve always cringed at the sight of European jerseys with large sponsor ads plastered all over them.

But maybe the English Premiere League has proved it doesn’t matter. Walking the streets of London on a match day, everyone proudly sports their home team kits without any concern, even if they’ve become walking advertisements for an electronics or insurance company.

The NBA has an opportunity to get this right, however. If they need to be greedy for more corporate sponsorships, as fans, we will deal with it, but we should also be able to purchase jerseys without the sponsors’ logos. This seems like a fair compromise, which is exactly why it probably won’t happen.

So, if you’re thinking of picking up a new LeBron jersey, we’d recommend doing it sooner than later.


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Filed under Sports, Style

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