Game Changer

How fast times change. Just two days ago we were venting about Novak Djokovic’s clothing sponsor Sergio Tacchini. Well then! Only hours after our post went up on Tuesday we discovered Djokovic had ended his relationship with Tacchini two years into his 10-year sponsorship deal with the sponsor stating that Djoko had outgrown the Italian brand. Translation: we can’t afford this guy.

His new clothing sponsor is none other than UNIQLO and Djokovic will be sporting the popular Japanese brand’s logo on the clay at Roland Garros. A subsidiary of Fast Retailing Company, UNIQLO also sponsors Japan’s top-ranked player Kei Nishikori, currently ranked 18th in the world.

I’ve been a huge fan of UNIQLO since MG introduced me to the brand a few years back and a trip NYC is never complete without a visit to the SoHo location.

It will be interesting to see how UNIQLO tackles its tennis line with the world’s top-rated player on board. With promises of collaboration on future product lines and co-developing UNIQLO functional wear, it is a huge opportunity for Novak to expand his personal brand across the globe. Our first peek is only days away.

In the meantime, here are a few of Kei Nishikori’s looks:


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